The Chloe’s Giant Cookies lawsuit is a trademark dispute in which a Florida company, Chloe’s Cookies LLC, threatened Memphis baker Chloe Sexton with legal action over the name of her business. Sexton, who has 2.8 million TikTok followers and ships oversized cookies nationally, went public with the threat in February 2026. As of early that month, no court filing in the matter had been publicly confirmed.
How the Threat Reached Sexton
Sexton received an expedited cease-and-desist letter on November 20, 2025, from Chloe’s Cookies LLC, a Fort Myers company owned by Kenneth and Sheryl Weiner.1WREG. Local TikTok Cookie Queen Sued Over Her Own Name The letter demanded that she remove her name from her branding. A follow-up communication in January 2026 outlined further demands she would need to meet to avoid formal litigation.2Yahoo News New Zealand. Viral Baker Chloe Sexton Claims She Was Threatened With Lawsuit Sexton disclosed the dispute publicly on TikTok and Instagram on February 19 and 20, 2026.3This Is Memphis. Chloe’s Giant Cookies Lawsuit Name Dispute Memphis
The Two Cookie Businesses
Chloe’s Cookies LLC was incorporated in Florida on June 14, 2018.4Florida Division of Corporations. Chloe’s Cookies LLC Entity Detail It sells gourmet chocolate chip cookies and handles deliveries personally in Southwest Florida. The Weiners named the business after their rescue dog, Chloe, a therapy dog.5Chloe’s Cookies. Chloe’s Cookies About
Sexton’s business began as Bluff Cakes, which she started in the Memphis area after losing her job during the COVID-19 pandemic while pregnant. She later rebranded it to Chloe’s Giant Cookies and ships oversized cookies to customers nationwide.1WREG. Local TikTok Cookie Queen Sued Over Her Own Name
What Trademark Law Actually Asks
The legal question is whether an ordinary consumer would mistakenly believe the two businesses are connected or that one is the source of the other’s products. That standard is called “likelihood of confusion,” and the U.S. Patent and Trademark Office weighs several factors: how similar the names look and sound, whether the products overlap, and whether they travel through the same sales channels.6USPTO. Likelihood of Confusion
Both businesses sell cookies and both ship to customers. The names share “Chloe’s” and differ only by the word “Giant.” The USPTO has noted that marks do not need to be identical to create confusion, and that adding a single word to an existing mark does not automatically avoid a conflict.7University of Washington Libraries. Trademark Resources – Likelihood of Confusion
Working the other direction, trademark protection is generally weaker for marks made up of common or descriptive terms. A personal name used in commerce can be protected, but it is typically considered a weak mark unless the owner can show it has acquired distinctiveness through extensive use and consumer recognition.
Sexton’s Defense
Sexton’s central argument is that Chloe is her actual legal first name, whereas the Weiners named their company after a dog. “Their name is not Chloe, but mine is,” she told reporters.1WREG. Local TikTok Cookie Queen Sued Over Her Own Name She and her legal team also argue that “Chloe’s” and “cookies” are too common to warrant strong protection. Sexton said they identified more than 25 other businesses using some combination of those words, none of which had faced action from the Weiners.8People. Viral Baker Chloe Sexton Claims She Was Threatened With Lawsuit Over the Name of Her Cookie Company
Her lawyers initially advised her to ignore the threat given how common such names are.2Yahoo News New Zealand. Viral Baker Chloe Sexton Claims She Was Threatened With Lawsuit Sexton also said she offered to meet the Weiners without attorneys, but they had “absolutely no interest in speaking with her.”8People. Viral Baker Chloe Sexton Claims She Was Threatened With Lawsuit Over the Name of Her Cookie Company She considered changing the name but chose to fight, saying the brand is “worth fighting for, especially if it is your actual name.”9Yahoo News. Local TikTok Cookie Queen Sued Over Her Own Name
What the Weiners Have Said
Kenneth Weiner has said little publicly. Contacted by WREG, he stated that “at the appropriate time, they will set the record straight, supported by documentation,” and dismissed the online backlash by saying, “We have no intention of being involved in the TikTok mob mentality.”1WREG. Local TikTok Cookie Queen Sued Over Her Own Name Neither he nor Sheryl Weiner has given interviews detailing their legal claims.
Where Things Stand
No court filings in the dispute have been publicly confirmed. A Memphis outlet reported in February 2026 that the lawsuit was difficult to verify through public records, with available information coming primarily from Sexton’s social media disclosures.3This Is Memphis. Chloe’s Giant Cookies Lawsuit Name Dispute Memphis Sexton has retained counsel and says she is prepared to fight in court. The Weiners have said they plan to present their documentation at the “appropriate time” but have not filed a verified complaint that has surfaced in court records.9Yahoo News. Local TikTok Cookie Queen Sued Over Her Own Name For now, what exists on the record is a cease-and-desist demand and a public disagreement, not an active lawsuit.