Inno Supps, the direct-to-consumer supplement brand run by The Clean Supps LLC, is facing a federal class action lawsuit in California alleging it used fake strikethrough “discounts” and quietly enrolled customers in auto-renewing subscriptions. The company has also been hit with two UK advertising rulings and is the subject of a US law firm investigation into its GLP-1 weight loss supplement marketing.
What the Class Action Alleges
The lawsuit, Gray v. The Clean Supps LLC, was filed February 27, 2025 in the U.S. District Court for the Central District of California (No. 2:25-cv-01713). Plaintiff Bruce Gray accuses Inno Supps of two related practices aimed at California shoppers.1Truth in Advertising. Gray v. Inno Supps Complaint
The first is false reference pricing. The complaint says Inno Supps displayed inflated “original” prices with a strikethrough next to a lower sale price, making the purchase look like a meaningful discount, even though the products were allegedly never sold at those higher prices.1Truth in Advertising. Gray v. Inno Supps Complaint
The second is undisclosed auto-renewal. Gray says he was signed up for a recurring subscription without the clear, conspicuous disclosures and easy online cancellation that California’s Automatic Renewal Law requires.1Truth in Advertising. Gray v. Inno Supps Complaint
Gray’s own transaction is used to illustrate both claims. On October 15, 2024 he bought “Inno Shred Inferno” for $43.99, or $53.16 with shipping and tax. The site showed a $64.99 strikethrough price. One month later, on November 14, 2024, he was charged another $53.16 under a subscription he says he did not knowingly agree to.1Truth in Advertising. Gray v. Inno Supps Complaint
The complaint pleads violations of California’s Automatic Renewal Law, Consumer Legal Remedies Act, Unfair Competition Law, and False Advertising Law, and cites the FTC Act’s prohibitions on deceptive advertising.1Truth in Advertising. Gray v. Inno Supps Complaint2Top Class Actions. Inno Supps Class Action Claims Company Uses Fake Discounts, Auto-Renewal Schemes
Who Could Be Covered
Gray is asking the court to certify two California subclasses, both reaching back four years from the filing date. One would cover consumers enrolled in an automatic renewal or continuous service offer. The other would cover consumers who bought at a claimed discount from a higher reference price and never received a refund.1Truth in Advertising. Gray v. Inno Supps Complaint
The suit puts the amount in controversy above $5 million and seeks actual damages, restitution, punitive damages, injunctive relief, and attorneys’ fees. Gray is represented by Kevin J. Cole and W. Blair Castle of KJC Law Group APC.1Truth in Advertising. Gray v. Inno Supps Complaint2Top Class Actions. Inno Supps Class Action Claims Company Uses Fake Discounts, Auto-Renewal Schemes
Where the Case Stands
No class has been certified, no settlement has been reached, and no ruling on the merits has been issued.2Top Class Actions. Inno Supps Class Action Claims Company Uses Fake Discounts, Auto-Renewal Schemes The docket on CourtListener shows a termination date of March 22, 2025, though the nature of that termination is not specified in the available record.3CourtListener. Bruce Gray v. The Clean Supps LLC
Because there is no certified class, there is currently no claim form to file and no deadline to meet. If you believe you were charged for a subscription you didn’t knowingly sign up for, your practical options right now are the ordinary ones: dispute the charge with your card issuer, request a refund from the company directly, and keep your order confirmation and any screenshots of the checkout page in case a class is later certified.
UK Advertising Rulings on Inno Supps Ads
Outside the class action, the UK’s Advertising Standards Authority has upheld complaints against The Clean Supps LLC twice.
In July 2024, the ASA ruled against a paid Facebook ad for the “Female Shred Stack” that promised to “Burn Fat 24/7,” “Trim the Waist While Sleeping,” and “Accelerate weight loss 24/7.” The ASA found the health claims were not authorized on the Great Britain nutrition and health claims register, and that claims about targeted fat loss and a specific rate of weight loss are prohibited outright for food supplements. Inno Supps told the regulator the ad was meant for worldwide distribution and reached UK users because of a media buyer’s error. The ad was ordered removed.4Advertising Standards Authority. The Clean Supps LLC Ruling A24-1229686
In August 2025, the ASA went further with Meta ads for “Trimbiome,” also branded “Trim Biome GLP-1.” The ads claimed the supplement would “Rapidly Boost GLP-1 Production,” “Quiet The Food Noise,” and “Prime the gut to burn fat,” and one featured a board-certified gastroenterologist saying it “activates your anti-hunger hormone naturally” with effects comparable to Ozempic, Mounjaro, and Wegovy “without painful injections, sky-high prescription costs or uncomfortable digestive issues.”5Advertising Standards Authority. The Clean Supps LLC Ruling A25-1281257
The ASA upheld the complaints on three grounds: the comparisons to prescription GLP-1 drugs were unauthorized medicinal claims for a food supplement; the health claims were not on the GB register; and using a doctor in a white coat to endorse the product broke rules against health professionals endorsing medicines and food supplements that way. The ASA ordered the ads pulled and told the company to stop making medicinal claims, use only authorized health claims, and stop using medical professionals for such endorsements.5Advertising Standards Authority. The Clean Supps LLC Ruling A25-12812576Ingredients Network. ASA Bans UK Supplement Ads Over GLP-1 Weight Loss
The GLP-1 Supplement Investigation
In March 2026, Washington, D.C. law firm Migliaccio & Rathod LLP announced an investigation into Inno Supps’ “Inno Shred GLP-1” supplement. The firm is examining allegations that the marketing falsely suggests the product can promote appetite control, boost metabolism, and support GLP-1 production comparably to prescription medications. The investigation also cites consumer reports of side effects including stomach pain, bloating, nausea, and heart palpitations. As of the page’s last update on March 18, 2026, no lawsuit had been filed and the firm was asking affected consumers to come forward.7ClassLawDC. Inno Supps Inno Shred GLP-1 Supplement Investigation
Consumer Complaints About Billing and Refunds
The billing issues at the center of the class action also show up in the company’s BBB record. The Better Business Bureau profile for Inno Supps lists 79 complaints over a recent three-year period, with 23 closed in the most recent 12 months. The company holds an A+ rating and is BBB accredited. Recurring themes in the complaints include checkout flows where add-on products are allegedly added without clear consent, unexpected subscription charges, and difficulty getting refunds. The company has responded to most complaints, generally saying that post-purchase offers require manual customer confirmation and that its return policy is posted on its website.8Better Business Bureau. Inno Supps BBB Complaints
Inno Supps is based in Henderson, Nevada and sells primarily through its own website.9Inno Supps. Commercial Disclosure The company has not, in the available record, admitted liability for the pricing or subscription practices described in the Gray complaint, and the allegations remain unproven.