The Shelby Sapp lawsuit is a Miami-Dade County civil case filed in September 2024 by Gueorgui Stoitzev and his company Girl Sales Boss LLC against Shelby Haas-Sapp, Blake Rocha, and She Sells Academy LLC, alleging that Haas-Sapp breached a fiduciary duty and misappropriated trade secrets to build her women-focused sales-training business. As of mid-2026, the case is still open, one count has been voluntarily dismissed, and the parties are heading to mediation.1Trellis.law. Gueorgui Stoitzvev Et Al vs Shelby Haas-Sapp Et Al
Who Sued Shelby Sapp and Why
The complaint was filed on September 12, 2024, in the Eleventh Judicial Circuit in Miami-Dade County, assigned to Judge Robert T. Watson under case number 2024-017537-CA-01.1Trellis.law. Gueorgui Stoitzvev Et Al vs Shelby Haas-Sapp Et Al Stoitzev is identified in court filings as the sole authorized member of Girl Sales Boss LLC, a Wyoming-formed company that registered in Florida in March 2025.2Florida Division of Corporations. Girl Sales Boss LLC Filing Record Blake Rocha is named as a co-defendant, though court records do not specify Rocha’s role at She Sells Academy or personal connection to Haas-Sapp.
The complaint originally pleaded two causes of action: breach of fiduciary duty and misappropriation of trade secrets under Florida’s Uniform Trade Secrets Act.3Florida Legislature. Florida Uniform Trade Secrets Act, Chapter 688 The theory is that Haas-Sapp took proprietary material from Girl Sales Boss and used it to build She Sells Academy, an online certification program that has described itself as the world’s largest high-ticket sales academy for women, reporting more than 3,000 students.4Jasmine Star. Shelby Sapp Podcast Episode According to how the defense has framed the pleading, Stoitzev claims entitlement to She Sells Academy profits that he alleges exceed $8 million.5Trellis.law. Motion to Dismiss – Haas-Sapp, She Sells Academy, Rocha
The specific proprietary content Stoitzev says was taken has not surfaced in publicly available filings. The court entered a stipulated confidentiality order in January 2026 to govern how sensitive documents are handled during discovery.1Trellis.law. Gueorgui Stoitzvev Et Al vs Shelby Haas-Sapp Et Al
What Shelby Sapp’s Defense Says
Haas-Sapp, Rocha, and She Sells Academy are represented together and have moved repeatedly to dismiss. In their August 2025 motion to dismiss the verified second amended complaint, they described Stoitzev as a “disgruntled former business acquaintance” who is trying to “capitalize on Ms. Sapp’s success and notoriety in the field of women-focused sales training.”5Trellis.law. Motion to Dismiss – Haas-Sapp, She Sells Academy, Rocha
The defense rests on three main points:
- Haas-Sapp never signed a draft operating agreement for Girl Sales Boss LLC, which the defense says undercuts any claim of a formal partnership or fiduciary relationship.
- Stoitzev has made written admissions, according to the defense, that neither he nor Haas-Sapp invested any money in Girl Sales Boss.
- Haas-Sapp organized an earlier version of the business, “She Sells I,” in Arizona in April 2023, before she met Stoitzev, so the company predates any relationship with him.
At the same time, the defense has conceded how central Haas-Sapp was to Girl Sales Boss itself, telling the court that the company relied on her personal social media channels for marketing, promotion, and training and that “GSB would not have existed without Ms. Sapp.”5Trellis.law. Motion to Dismiss – Haas-Sapp, She Sells Academy, Rocha She Sells Academy LLC was formally incorporated on July 1, 2024.6BBB. She Sells Academy LLC BBB Profile
Where the Case Stands in 2026
The case has been contested at nearly every step. Stoitzev sought emergency injunctive relief in December 2024, and Judge Watson denied that motion in January 2025. The complaint has been amended twice, with leave to file the second amended complaint granted in July 2025. Both sides have filed multiple motions to compel discovery, and the plaintiff sought a protective order tied to depositions.1Trellis.law. Gueorgui Stoitzvev Et Al vs Shelby Haas-Sapp Et Al
In March 2026, the defendants served a proposal for settlement under Florida law, a device that can shift attorney’s fees to the opposing party if the eventual judgment does not beat the offer. On May 15, 2026, the plaintiff filed a notice of voluntary dismissal of Count 2 and, the same day, a notice of mediation. The specific count dropped is not named in the available docket entries; the original complaint’s two counts were breach of fiduciary duty and trade-secret misappropriation.1Trellis.law. Gueorgui Stoitzvev Et Al vs Shelby Haas-Sapp Et Al
As of June 2026, the case is still open. Depositions and discovery are ongoing and mediation is on the calendar.
The BBB Complaints Are a Separate Matter
She Sells Academy LLC has an F rating from the Better Business Bureau. The profile, opened on September 5, 2024, lists five consumer complaints, with the company failing to respond to two of them, and the business is not BBB-accredited.6BBB. She Sells Academy LLC BBB Profile The nature of the complaints is not detailed in the BBB listing, and nothing in the record ties them to Stoitzev’s lawsuit.