The Titleist class action lawsuit was filed in September 2025 by six golfers who accused Acushnet Company, Titleist’s parent, of selling twelve-ball boxes of Pro V1x Left Dash Enhanced Alignment golf balls that actually contained only nine of that model along with three of a different, older ball. The case, Long et al. v. Acushnet Company, was brought in the U.S. District Court for the Eastern District of Missouri and sought more than $5 million in damages.1MyGolfSpy. Titleist Faces Class Action Over Alleged Mixed Box Golf Balls The plaintiffs voluntarily dismissed it in early 2026 before the court ruled on anything.2PacerMonitor. Long et al v. Acushnet Company
The Mixed-Box Allegation
The complaint focused on what the plaintiffs called “Mixed Boxes.” A buyer who paid for a dozen Titleist Pro V1x Left Dash EA balls, the suit said, was actually getting nine of that model and three 2023 Pro V1x EA balls, a different product with different performance characteristics.3ClassAction.org. Acushnet Knowingly Sold Varying Models of Titleist Golf Balls in 12-Pack Pro V1x Left Dash EA Package, Class Action Alleges
The plaintiffs argued the substitution was deliberate. Their theory: Acushnet had surplus inventory of the older 2023 Pro V1x EA heading into a 2025 product refresh, and slipping three of those balls into each box of the more in-demand Left Dash EA moved old stock while stretching supply of the popular model. The complaint described this as “masquerading” one product as another.4Top Class Actions. Class Action Claims Titleist Pro V1x Golf Balls Are Falsely Advertised as Having Enhanced Alignment The plaintiffs pointed to Acushnet’s quality control procedures, including x-raying balls during manufacturing, as evidence the company “is aware, or should have been aware” that the boxes did not match their labels.3ClassAction.org. Acushnet Knowingly Sold Varying Models of Titleist Golf Balls in 12-Pack Pro V1x Left Dash EA Package, Class Action Alleges
Some industry commentary at the time suggested a different explanation. Because the two balls look nearly identical, the mixing could have been production-line cross-contamination rather than a scheme. That factual dispute was never tested in court.1MyGolfSpy. Titleist Faces Class Action Over Alleged Mixed Box Golf Balls
Why the Substitution Mattered
To a casual player the two balls look almost the same, but they are built for different swings. The Pro V1x Left Dash is a four-piece, dual-core, low-spin ball engineered for high-speed players whose swings otherwise produce too much spin off the tee. The standard Pro V1x spins more, especially on approach shots and around the green, and feels softer at a lower compression. Titleist recommends the Left Dash for only about 6 to 8 percent of its ball fittings.5MyGolfSpy. The Titleist Secret Menu: Pro V1 Left Dot Versus Pro V1x Left Dash Explained
A golfer who chose the Left Dash specifically to cut spin loses that benefit the moment they reach into the sleeve and pull out the other model. There is also a tournament risk. The USGA’s optional One Ball Rule requires a player to use the same brand, make, and model throughout a round, and violating it carries a two-stroke penalty per hole in stroke play.6The Golf News Net. What Is the One Ball Rule in Golf Tournament Competition A player using a mixed box in a competition governed by that rule could rack up penalties without realizing they had switched balls.
The Legal Claims and Proposed Class
The complaint brought twelve causes of action, including fraudulent misrepresentation, fraud by omission, negligent misrepresentation, breach of express warranty, breach of implied warranty of merchantability, breach of implied warranty of fitness for a particular purpose, and unjust enrichment. It also alleged violations of the Missouri Merchandising Practices Act and the Massachusetts Unfair and Deceptive Acts statute.1MyGolfSpy. Titleist Faces Class Action Over Alleged Mixed Box Golf Balls
The Missouri statute lets consumers who suffer an “ascertainable loss of money or property” from an unlawful business practice sue for damages, with courts allowed to award punitive damages and attorney’s fees. Plaintiffs must show they acted as a reasonable consumer would and that the deceptive practice would cause a reasonable person to enter into the transaction.7Missouri Revisor of Statutes. RSMo Section 407.025
The proposed class covered anyone in the United States who bought a box labeled as containing a dozen Titleist Pro V1x Left Dash EA balls and received a box with fewer than twelve of them during the applicable limitations period.4Top Class Actions. Class Action Claims Titleist Pro V1x Golf Balls Are Falsely Advertised as Having Enhanced Alignment The six named plaintiffs came from Missouri, Illinois, Virginia, California, and Texas.8ClassAction.org. Long et al. v. Acushnet Company Complaint A dozen Pro V1x Left Dash balls retails at roughly $55 to $58.9DICK’S Sporting Goods. Titleist Pro V1x Left Dash
How the Case Ended
Acushnet declined to comment publicly.1MyGolfSpy. Titleist Faces Class Action Over Alleged Mixed Box Golf Balls In court, the company moved on December 31, 2025 to dismiss the case or, alternatively, to strike the class allegations. The court never ruled on that motion. On February 27, 2026, all six plaintiffs filed a notice of voluntary dismissal, and on March 5, 2026, District Judge Maria A. Lanahan ordered the case closed and denied Acushnet’s motion as moot.2PacerMonitor. Long et al v. Acushnet Company
The court record does not show a settlement, and neither side has publicly explained why the plaintiffs walked away. Because the dismissal came before discovery or trial, the central factual question, whether the mixed boxes reflected a deliberate scheme or a manufacturing error, was never decided. There is no settlement fund and no claims process for buyers who believe they received a short-count box.