There is no consumer lawsuit against Viori over hair loss, ingredient safety, or deceptive marketing. The only Viori shampoo lawsuit on record is a trademark and copyright case brought by competitor Kitsch LLC, which a federal judge dismissed in May 2026. Searches for the term usually mix that intellectual property dispute with unrelated online complaints about shedding, none of which have produced litigation.
The Only Lawsuit: Kitsch LLC v. Viori Beauty PBC
Kitsch LLC filed suit against Viori Beauty PBC on November 12, 2025, in the U.S. District Court for the Central District of California, Case No. 2:25-cv-10830-SPG-AGP.1PACER Monitor. Kitsch LLC v. Viori Beauty PBC Kitsch, which has sold solid shampoo and conditioner products since around September 2020, alleged false advertising under the Lanham Act, copyright infringement, and violations of California’s Unfair Competition Law.2Rebecca Tushnet’s 43(B)log. It Doesn’t Infringe to Use Similar Product Photography The complaint centered on Viori’s advertising imagery, which Kitsch called “highly similar” to its own product photography showing shampoo and conditioner bars displayed on top of their packaging with scattered ingredients.
Viori moved to dismiss on January 16, 2026. On May 8, 2026, Judge Sherilyn Peace Garnett granted the motion and dismissed the complaint in its entirety.1PACER Monitor. Kitsch LLC v. Viori Beauty PBC The court found that Kitsch had not plausibly alleged any false statement of fact. The judge noted that Viori’s advertising depicted products that were not identical to the ones actually sold (for example, a “Viori Hidden Waterfall Shampoo and Conditioner Bar Set Made with Rice Water” versus a separate “Viori Shampoo Bar & Conditioner Bar + Bamboo Holder”), but concluded Kitsch failed to show the difference misled consumers or caused injury to the plaintiff. On the copyright claim, the court held the photographs had only “thin protection” because they contained standard features common in commercial product photography.2Rebecca Tushnet’s 43(B)log. It Doesn’t Infringe to Use Similar Product Photography
The judge gave Kitsch 21 days to file an amended complaint, warning that failure would result in dismissal with prejudice. As of mid-June 2026, no amended complaint had been filed and the docket showed no further activity from Kitsch beyond a routine reassignment of the magistrate judge.1PACER Monitor. Kitsch LLC v. Viori Beauty PBC If Kitsch does not amend, the case will be permanently closed. The suit involved no consumer allegations and no claim about product safety.
No Hair Loss Lawsuit Has Been Filed
Much of the online interest in a Viori lawsuit traces to consumer posts about shedding or hair loss after switching to the shampoo bars. No lawsuit making those claims has been filed in any court. No regulatory agency has taken action against Viori over ingredient safety either.
Viori has publicly addressed the shedding reports. In a February 2026 post on its website, the company attributed the complaints to three causes: normal shedding cycles that become more visible when hair is wet or handled differently, mechanical breakage from rubbing the bar directly on the hair instead of lathering it in the hands, and the release of already-shed hairs previously trapped in thicker or curlier hair.3Viori. Shampoo Bar Hair Loss: The Truth Behind the ‘My Hair Is Falling Out’ Moment The company acknowledged that scalp irritation, potentially from picking the wrong variant for one’s scalp type or a fragrance sensitivity, could also increase shedding.
Viori recommends a trial period of two to three months and advises stopping use and consulting a doctor if a customer experiences rapid thinning, persistent burning, open sores, or hair coming out in patches.3Viori. Shampoo Bar Hair Loss: The Truth Behind the ‘My Hair Is Falling Out’ Moment The company has not released numbers on how many shedding complaints it has received.
What Third-Party Ingredient Databases Say
Viori markets its shampoo bars as sulfate-free and paraben-free, with ingredients including Longsheng rice water, cocoa butter, shea butter, jojoba oil, and broccoli seed oil.4INCIDecoder. Viori Citrus Yao Shampoo Bar Independent databases have reached mixed conclusions. SkinSAFE rated the fragrance-free bar “SkinSAFE 100,” meaning free of the top 11 most common allergens identified by Mayo Clinic research.5SkinSAFE Products. Viori Shampoo Bar, Fragrance Free Million Marker gave the Hidden Waterfall variant a “SLOW” rating, indicating moderate concern and suggesting consumers review the ingredients before regular use.6Million Marker. Viori Shampoo Bar – Hidden Waterfall
The Environmental Working Group’s Skin Deep database flagged “Fragrance” as the highest-concern ingredient in Viori’s Terrace Garden bar, scoring it 8 out of 10 for hazard potential, with cited concerns including allergies, endocrine disruption, and organ system toxicity. Other ingredients received low to moderate scores.7EWG. Viori Shampoo Hair Bar Terrace Garden The fragrance-free version does not contain that ingredient. INCIDecoder also noted that “Longsheng Rice Water,” which Viori features prominently in its branding, is not a standardized INCI ingredient name.4INCIDecoder. Viori Citrus Yao Shampoo Bar No independent clinical safety study specific to Viori has been published.
Subscription Complaints and Cultural Criticism
Viori Beauty, LLC, based in Orem, Utah, has been in business since February 2020 and holds an A+ rating from the Better Business Bureau, though it is not BBB-accredited. Some BBB reviews reflect frustration with the company’s subscription ordering, including difficulty canceling and complaints about customer service.8BBB. Viori Business Profile Viori’s policy requires at least 48 hours’ notice before a payment processes to cancel or modify a recurring order, and states that cancellation is no longer available once an order has shipped.9Viori. Subscription Policy No lawsuit over subscription practices has been filed.
Viori’s branding is built around the hair care traditions of the Red Yao, an ethnic minority group in China’s Guangxi province, and the company has faced online accusations of cultural appropriation and exploitative marketing.10Whimsy Soul. Viori Shampoo Review: You’ve Seen the TikTok Ads but Is Viori Legit Those criticisms have stayed in public discussion and have not led to litigation or regulatory action.